Privacy policy
This Privacy Policy explains how prettyinpinkshop collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK-GDPR) and the Data Protection Act 2018.
What Information We Collect
When you interact with our store, we may collect:
- Identity data (name, billing/shipping address)
- Contact data (email, phone number)
- Transaction data (orders and payment details)
- Technical data (IP address, browser type, device information)
- Usage data (pages visited, time spent on site)
How Your Data Is Used
We process your data to:
- Fulfil and deliver your orders
- Provide customer support
- Send order updates and service-related communications
- Improve website performance and user experience
- Prevent fraud and ensure secure transactions
Shopify & Third-Party Services
Our store is hosted on Shopify, which securely processes your data. We may also use trusted third-party tools for:
- Payment processing
- Shipping logistics
- Marketing and analytics (e.g., advertising platforms)
These providers only process data necessary to perform their functions.
Cookies & Tracking Technologies
We use cookies to:
- Enable essential website functionality
- Remember your preferences
- Analyse traffic and performance
- Support advertising campaigns
You can manage cookie preferences through your browser settings.
Your Rights Under UK Law
You have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact: Support@prettyinpinkshop.com
Data Retention
We retain your information only as long as necessary for legal, accounting, or operational purposes.
Data Security
We implement appropriate safeguards to protect your data from unauthorised access, loss, or misuse.